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openai_blog · Oct 26, 2026 · news

Source brief

How Fanatics and OpenAI streamline the fan experience

the OpenAI blogOct 26, 2026
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In brief

Fanatics uses OpenAI to help fans complete their game-day outfits with Shop the Look. Testing across roughly 30,000 MLB products showed 10% higher engagement.

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How Fanatics and OpenAI streamline the fan experience

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